Untangling the cultural component behind the contextual placement of out-of-home advertising
Mirahmad Amirshahi and Samira Jafari Dizicheh, Rick T Wilson
| Year of publication: |
2019
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|---|---|
| Authors: | Amirshahi, Mirahmad ; Jafari Dizicheh, Samira ; Wilson, Rick T. |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 5, p. 502-517
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| Subject: | analytic cognitive processing | associative learning | billboards | classical conditioning | cross-cultural advertising | Elaboration Likelihood Model (ELM) | high-context communication | holistic cognitive processing | low-context communication | outdoor advertising | out-of-home advertising | Werbewirkung | Advertising effects | Werbung | Advertising | Kognition | Cognition | Außenwerbung | Outdoor advertising | Kommunikation | Communication | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319850007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012172401