Unternehmensbranding : Relaunch des Corporate Brandings
Christian Schubert; Thomas Grünewald
| Year of publication: |
2008
|
|---|---|
| Authors: | Schubert, Christian ; Grünewald, Thomas |
| Published in: |
Strategische Kommunikationsplanung. - Konstanz : UVK- Verl.-Ges., ISBN 3-86764-052-1. - 2008, p. 103-114
|
| Subject: | BASF-Aktiengesellschaft | Chemieindustrie | Chemical industry | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Deutschland | Germany |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003645042