Unveiling consumer behavior in marketing : a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)
Pankaj Vishwakarma and Malaya Ranjan Mohapatra
| Year of publication: |
2023
|
|---|---|
| Authors: | Vishwakarma, Pankaj ; Mohapatra, Malaya Ranjan |
| Subject: | Culture | Data collection method | Income level | Meta-analysis | Meta-analytic structural equation modeling | Model of goal-directed behavior | Meta-Analyse | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Wissenschaftliche Methode | Scientific method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-05-2023-0198 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428924