Unveiling emotional intensity in online reviews : adopting advanced machine learning techniques
Sanghyub John Lee and Rouxelle de Villiers
| Year of publication: |
2025
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| Authors: | Lee, Sanghyub ; De Villiers, Rouxelle |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 33.2025, 1, p. 75-86
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| Subject: | emotional analysis | online book reviews | fiction and nonfiction genres | hedonic versus utilitarian aspects | e-marketing | social persuasion | Emotion | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582241244808 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015327211