Unveiling hidden patterns between managerial assumptions, international market orientation, and performance : an unexplored journey into Japanese SMEs
Allam Abu Farha, Said Elbanna, Osama Sam Al-kwifi and Satoko Uenishi
| Year of publication: |
2024
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|---|---|
| Authors: | Abu Farha, Allam ; Elbanna, Said ; Al-Kwifi, Osama Sam ; Uenishi, Satoko |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 5, p. 790-815
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| Subject: | Frame of reference | International market orientation | Japan | Management assumptions | SMEs | KMU | SME | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2023-0430 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056908