Unveiling impact dynamics : discriminatory brand advertisements, stress response, and the call for ethical marketing practices
Enav Friedmann, Merav Weiss-Sidi, Eliran Solodoha
| Year of publication: |
2024
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|---|---|
| Authors: | Friedmann, Enav ; Weiss-Sidi, Merav ; Solodoha, Eliran |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103851, p. 1-13
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| Subject: | Discriminatory brand ad | Physiological measures | TTSC theory | Markenführung | Brand management | Markenartikel | Brand | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103851 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015099016