Unveiling physicians' personal branding strategies in online healthcare service platforms
Tingting Zhang, Xiangbin Yan, William Yu Chung Wang, Qin Chen
| Year of publication: |
2021
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|---|---|
| Authors: | Zhang, Tingting ; Yan, Xiangbin ; Wang, William Yu Chung ; Cheng, Qin |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 171.2021, p. 1-13
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| Subject: | Brand performance | Online healthcare service | Personal brand identity | Personal brand positioning | Markenführung | Brand management | Markenimage | Brand image | Gesundheitsversorgung | Health care | Konsumentenverhalten | Consumer behaviour | Ärzte | Physicians | Social Web | Social web | Gesundheitswesen | Health care system | Persönlichkeitspsychologie | Personality psychology | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.120964 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012814229