Unveiling professional service providers' willingness to educate : a configurational approach
Dorian-Laurențiu Florea, María Elena Raquel Nieto-Saucedo, Pável Reyes-Mercado
| Year of publication: |
2022
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|---|---|
| Authors: | Florea, Dorian-Laurențiu ; Nieto-Saucedo, María Elena Raquel ; Reyes-Mercado, Pável |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 222-237
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| Subject: | Customer education | Willingness to educate | Business-to-business relationships | Configurational approach | fsQCA | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.10.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230686