Unveiling stars : how graphical displays of online consumer ratings affect consumer perception and judgment
Javad Mousavi, Surendra N. Singh, Promothesh Chatterjee, and Tamara Masters
| Year of publication: |
2024
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|---|---|
| Authors: | Mousavi, Javad ; Singh, Surendra N. ; Chatterjee, Promothesh ; Masters, Tamara |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 2, p. 225-247
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| Subject: | online consumer reviews | rating distribution | graphical displays | perception | bar graphs | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wahrnehmung | Perception | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231179186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584191