Unveiling the dynamics of expectation, flow, enjoyment, and satisfaction : drivers of continued subscription intentions among Netflix users
Year of publication: |
2023
|
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Authors: | Masao, Muhammad ; Salehudin, Imam |
Published in: |
The South East Asian journal of management. - [Jawa Barat] : Management Research Center (MRC), ISSN 2355-6641, ZDB-ID 3071129-0. - Vol. 17.2023, 2, p. 96-121
|
Subject: | Technology Acceptance Model | Expectation Confirmation Model | Flow | Continuance Intention | Netflix | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Erwartungsbildung | Expectation formation | Kundenzufriedenheit | Customer satisfaction |
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