Unveiling the influence of anthropomorphic chatbots on consumer behavioral intentions : evidence from China and Indonesia
Year of publication: |
2025
|
---|---|
Authors: | Wei, Yuling ; Syahrivar, Jhanghiz ; Simay, Attila Endre |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 1, p. 132-157
|
Subject: | Artificial intelligence | CUI | Form realism | Behavioral realism | Cognitive trust | Entertainment | China | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia | Künstliche Intelligenz | Vertrauen | Confidence | Kognition | Cognition |
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