Unveiling the power of video sentiment analysis for predicting advertising effectiveness : exploratory research on femvertising
Year of publication: |
2024
|
---|---|
Authors: | Hamelin, Nicolas ; Rahimi, Ramy A. ; Balaji, Sivapriya ; Pismennaya, Irina ; Nhat Quang Bui ; Hong Anh Ta |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 4, p. 1052-1065
|
Subject: | Advertising effectiveness | Autonomic response | Emotional impact | Facial expressions analysis | Femvertising | Galvanic Skin Response | Neuromarketing | Textual sentiment analysis | Video sentiment analysis | Emotion | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
-
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi, (2022)
-
Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther, (2020)
-
The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina, (2017)
- More ...
-
Rahimi, Ramy A., (2024)
-
Hamelin, Nicolas, (2018)
-
Does religiosity impact Moroccan Muslim women’s clothing choice?
Bachleda, Catherine, (2014)
- More ...