Unveiling the power of video sentiment analysis for predicting advertising effectiveness : exploratory research on femvertising
Nicolas Hamelin, Ramy A. Rahimi, Sivapriya Balaji, Irina Pismennaya, Nhat Quang Bui, Hong Anh Ta
| Year of publication: |
2024
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|---|---|
| Authors: | Hamelin, Nicolas ; Rahimi, Ramy A. ; Balaji, Sivapriya ; Pismennaya, Irina ; Nhat Quang Bui ; Hong Anh Ta |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 4, p. 1052-1065
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| Subject: | Advertising effectiveness | Autonomic response | Emotional impact | Facial expressions analysis | Femvertising | Galvanic Skin Response | Neuromarketing | Textual sentiment analysis | Video sentiment analysis | Emotion | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-024-00334-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138159