Up close & personal? : customer relationship marketing @ work
Paul R. Gamble ...
| Alternative title: | Up close and personal? |
|---|---|
| Year of publication: |
2006 ; 3. ed.
|
| Other Persons: | Gamble, Paul R. (contributor) |
| Publisher: |
London [u.a.] : Kogan Page [u.a.] |
| Subject: | Telemarketing | Beziehungmanagement | Kundenmanagement | Marketing | Relationship marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 428 S. : graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2003 |
| ISBN: | 0-7494-4691-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004863312