Updating Heider's Balance Theory in Consumer Behavior: A Jewish Couple Buys a German Car and Additional Buying-Consuming Transformation Stories
| Year of publication: |
2001
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|---|---|
| Authors: | Woodside, Arch G. ; Chebat, Jean-Charles |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 18.2001, 5, p. 475-496
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