Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Carsten Lund Pedersen, Thomas Ritter
| Year of publication: |
2022
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|---|---|
| Authors: | Pedersen, Carsten Lund ; Ritter, Thomas |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 102.2022, p. 403-420
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| Subject: | Analytics | Bayesian inference | Industrial marketing | Learning | Market orientation | Market responsiveness | Theories-in-use | Bayes-Statistik | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Marketing | Industriegüter | Industrial goods | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.02.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013259110