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UPSTREAM AND DIRECT INFLUENCES ON NEW PRODUCT PERFORMANCE IN EUROPEAN HIGH-TECH INDUSTRIAL FIRMS
Woodside, Arch G., (2005)
Market knowledge and new product performance: the mediating effects of new product creativity
Dąbrowski, Dariusz, (2019)
Factors affecting product innovation performance according to dynamics of environment : evidence from Korean high-tech enterprises in manufacturing sector
Kim, Jungin, (2015)
Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
Woodside, Arch G., (2015)
Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing
Woodside, Arch G., (1996)
Case studies for industrial and business marketing