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Marketers expressing the future : scenario planning for marketing action
Pattinson, Hugh M., (2010)
New B2B Methods, Techniques and Technologies for Capturing Insights of Major Account Managers: Developing B2B Communities for Energy Supply
Sood, Suresh C., (2014)
21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
Sood, Suresh C., (2012)