Uruguayan buyer behaviour : conspicuous versus inconspicuous consumption
Harash J. Sachdev, Micah Murphy and Camila Belassi (Marketing Department, Eastern Michigan University, Ypsilanti, MI, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Sachdev, Harash J. ; Murphy, Micah ; Belassi, Camila |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 8.2016, 1, p. 67-93
|
| Subject: | Hispanics | exploratory behaviour | self-concept | brand loyalty | risk taking | Konsumentenverhalten | Consumer behaviour | Hispano-Amerikaner | Markentreue | Brand loyalty | Risikopräferenz | Risk attitude | Uruguay | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565199