Use of causal models in marketing research : a review
John Hulland, Yiu Ho Chow and Shunyin Lam
| Year of publication: |
2009
|
|---|---|
| Authors: | Hulland, John ; Chow, Yiu Ho ; Lam, Shunyin |
| Published in: |
Quantitative marketing techniques and analyses. - London [u.a.] : Routledge, ISBN 0-415-44915-4. - 2009, p. 541-568
|
| Subject: | Marktforschung | Market research | Theorie | Theory | Kausalanalyse | Causality analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003794520