Use of Export Marketing Research by Industrial Firms: An Application and Extension of Deshpande and Zaltman's Model
| Year of publication: |
1997
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|---|---|
| Authors: | Diamantopoulos, Adamantios ; Horncastle, Stephen |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 6.1997, 3, p. 245-270
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