Use of lifestyle segmentation for assessing consumers' attitudes and behavioral outcomes towards mobile advertising
Nauman Zaheer, Mihael Kline
| Alternative title: | Segmentacija temeljem životnog stila radi procjene stavova potrošača i ishoda ponašanja prema mobilnom oglašavanju |
|---|---|
| Year of publication: |
2018
|
| Authors: | Zaheer, Nauman ; Kline, Mihael |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 30.2018, 2, p. 213-229
|
| Subject: | mobile advertising | attitudes | consumer behavior | lifestyle segmentation | behavioral outcomes | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Werbung | Advertising | Marktsegmentierung | Market segmentation | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Zielgruppe | Target group | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2018.30.2.213 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011994904