Use of product-testing organizations'recommendations as a strategy for choice simplification
Richard W. Olshavsky and Dennis L. Rosen
| Year of publication: |
1985
|
|---|---|
| Authors: | Olshavsky, Richard W. |
| Other Persons: | Rosen, Dennis L. (contributor) |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 19.1985, 1, p. 118-139
|
| Subject: | Produkttest | Product testing | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001020621