Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
| Year of publication: |
2007
|
|---|---|
| Authors: | Palmatier, Robert W. ; Scheer, Lisa K. ; Houston, Mark B. ; Evans, Kenneth R. ; Gopalakrishna, Srinath |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 24.2007, 3, p. 210-223
|