Use of scanning research in decision making : an examination of the environmental imperative and power-control perspective
Year of publication: |
2009
|
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Authors: | Okura, Masako ; Dozier, David ; Sha, Bey-ling ; Hofstetter, C. Richard |
Published in: |
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication. - Hillsdale, NJ [u.a.] : Erlbaum, ISSN 1062-726X, ZDB-ID 1123202-X. - Vol. 21.2009, 1, p. 51-70
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Subject: | Risiko | Risk | Informationsversorgung | Information provision | Öffentlichkeitsarbeit | Public relations | Entscheidung unter Unsicherheit | Decision under uncertainty | Strategisches Management | Strategic management | USA | United States |
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