Use of social media in innovation management : conceptual background and selected empirical and theoretical aspects
Markus Ernst
| Year of publication: |
2013
|
|---|---|
| Authors: | Ernst, Markus |
| Publisher: |
Hamburg : Kovac̆ |
| Subject: | Open Innovation | Open innovation | Web 2.0-Technologien | Web 2.0 technologies | Vorschlagswesen | Employee suggestion system | Kundenintegration | Customer integration | Industrieforschung | Industrial research | Sportartikelbranche | Sporting goods industry | Deutschland | Germany | Innovationsmanagement | World Wide Web 2.0 | Soziale Software |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIII, 250 S. graph. Darst. 210 mm x 148 mm, 350 g |
|---|---|
| Series: | Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis. - Hamburg : Kovač, ISSN 1437-787X, ZDB-ID 1498925-6. - Vol. 384 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Zugl.: Erlangen-Nürnberg, Univ., Diss., 2013 |
| Notes: | Literaturverz. S. 217 - 250 201311 |
| ISBN: | 978-3-8300-7427-4 ; 3-8300-7427-1 |
| Classification: | Forschung und Entwicklung ; Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010204364