Use of social networking sites for B school marketing : an empirical analysis
Ravneet Singh Bhandari
| Year of publication: |
2023
|
|---|---|
| Authors: | Bhandari, Ravneet Singh |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 33.2023, 3, p. 344-361
|
| Subject: | B-schools | communication | customer relationship management | Facebook | India | social networking sites | Twitter | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Indien | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2023.129042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014232785