Use of the system of franchising as a means of development (on the example of the regional company LLC «City of Coffee»

This article analyzes the effectiveness of using of the franchising system on the example of a regional company «Ãîðîä Êîôå» (Perm region). The main content of this research is the analysis of the conversion of the organization to form a franchising business, examines the key stages of the introduction of this system.

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Year of publication:	2013
Authors:	Gladkikh, Y. ; Sadikova, D.
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 3.2013, 11
Publisher:	Department of Marketing
Subject:	franchise \| the effectiveness of franchising \| the transition to the franchising system

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Extent:	application/pdf
Type of publication:	Article
Notes:	Published
Classification:	M30 - Marketing and Advertising. General ; M55 - Labor Contracting Devices: Outsourcing; Franchising; Other
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010720273