User acceptance of hedonic versus utilitarian social networking web sites
Anandan Pillai and Jaydeep Mukherjee
| Year of publication: |
2011
|
|---|---|
| Authors: | Pillai, Anandan ; Mukherjee, Jaydeep |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 3.2011, 3, p. 180-191
|
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Website | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009315662