User adoption and purchasing intention after free trial : an empirical study of mobile newspapers
Ting Wang; Lih-Bin Oh; Kanliang Wang; Yufei Yuan
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Ting ; Oh, Lih-bin ; Wang, KanLiang ; Yuan, Yufei |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 11.2013, 2, p. 189-210
|
| Subject: | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Zeitung | Newspaper | Kundenzufriedenheit | Customer satisfaction | China |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009742917