User Adoption of Online Banking in Kenya : A Qualitative Study

The development of the web has made an incredible effect on our day by day lives. As of late, money related establishments worldwide have quickly moved from branch-based banking to online based administration conveyance changing the manner in which administrations are rendered to clients. Notwithstanding the sending of innovation driven administrations in the financial part, the selection of Internet banking particularly in creating nations, for example, Kenya is as yet an advancement. This paper means to investigate the elements that may impact or upset the acknowledgment of web banking in Kenya. An interpretive methodology was utilized to pick up a more profound understanding of the subject point. The discoveries demonstrate that security is the principle concerning factor that impacts clients' choice to receive internet banking administrations. Culture and religion were additionally observed to impact factors. A lot of proposals were given on how client reception of internet banking can be expanded among Kenya clients. This paper reasons that the banks should better deal with buyers' encounters to upgrade the utilization of web banking administrations by including a procedure of change and learning after some time, and not simply concentrating on the appropriation procedure itself