User-Centered Design Stories : Real-World UCD Case Studies

Front cover -- User-Centered Design Stories -- Copyright page -- Table of contents -- Foreword -- Preface -- Acknowledgments -- PART I: Promoting, Establishing, and Administering a User-Centered Design Program -- CASE 1: Changing Products Means Changing Behaviors -- The Advocate -- Analyzing the Situation -- The Compromise -- Creating Feedback Mechanisms -- The Presentation -- Thank You Mr. Gantt -- Doing It Right-Iterative Design Based on User Feedback -- Summary -- Further Reading -- CASE 2: Managing Politics in the Workplace -- The Cleveland Company: Evolving From Old to New Economy -- Sibling Rivalry -- The Team Meeting -- A New Leader Comes to New York City -- No, You Come to Me -- Bait and Switch -- Trench Buddies -- Finally, Success -- Summary -- Further Reading -- CASE 3: Raising Awareness at the Company Level -- Introduction -- Understanding and Integrating Into the Company -- Creating a Plan -- Facilitating the Integration of UE -- Summary -- Further Reading -- CASE 4: Usability Step by Step: Small Steps to a More Successful Site -- Stealth Usability -- Site Structure, Search Engine, and Search Results -- Value Versus Viewing Success -- Revising Sites and Redeeming Relationships -- The Plan and How to Work It -- Planning and Preparing the Test -- Project Logistics -- Team Structure and Deliverables -- Session Length and Activities -- Recruiting Participants -- Success with Sessions -- Initial Analysis -- Presenting Results -- Recommendations for the ADP Site -- "Selling" the Recommendations -- Long-Term Results -- Summary -- Further Reading -- CASE 5: Growing a Business by Meeting (Real) Customer Needs -- Evaluating the Current State of RevPhoto -- Developing an Action Plan -- Evaluating the Research Data With the Cross-Functional Leadership Team -- Summary -- Further Reading.