User comments in social media firestorms : a mixed-method study of purpose, tone, and motivation
Sabine Matook, Alan R. Dennis, and Yazhu Maggie Wang
| Year of publication: |
2022
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| Authors: | Matook, Sabine ; Dennis, Alan ; Wang, Yazhu Maggie |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 39.2022, 3, p. 673-705
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| Subject: | comment purpose | comment tone | mixed-method research | online anger | online comments | online empathy | Social media firestorms | toxic comments | Social Web | Social web | Emotion | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2022.2096546 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367778