User design as a double-edged sword : exploring perceived self-improvement and uncertainty in purchasing utilitarian products
Chunfeng Chen and Depeng Zhang and Kevin Lu and Catherine L. Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Chunfeng ; Zhang, Depeng ; Lu, Kevin ; Wang, Catherine L. |
| Subject: | Brand strength | Mental accounting | Perceived self-improvement | Perceived uncertainty | User design | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Risiko | Risk | Produktgestaltung | Product design | Markenführung | Brand management | Wahrnehmung | Perception | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-04-2021-3438 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407506