User-driven innovation : an exploratory study
Blanka Tacer, Mitja Ruzzier
| Year of publication: |
2015
|
|---|---|
| Authors: | Tacer, Blanka ; Ruzzier, Mitja |
| Subject: | user-driven innovation | value creation | design | branding | company-user interaction | Innovation | Kundenintegration | Customer integration | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Innovationsmanagement | Innovation management | Open Innovation | Open innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011609757