User-driven innovation : an exploratory study
Year of publication: |
2015
|
---|---|
Authors: | Tacer, Blanka ; Ruzzier, Mitja |
Published in: |
Economic and business review : EBR. - Ljubljana : Economic & Business Review, ISSN 2335-4216, ZDB-ID 2406428-2. - Vol. 17.2015, 1, p. 69-92
|
Subject: | user-driven innovation | value creation | design | branding | company-user interaction | Innovation | Kundenintegration | Customer integration | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Innovationsmanagement | Innovation management | Open Innovation | Open innovation |
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