User-driven innovation : an exploratory study

Blanka Tacer, Mitja Ruzzier

Year of publication:	2015
Authors:	Tacer, Blanka ; Ruzzier, Mitja
Subject:	user-driven innovation \| value creation \| design \| branding \| company-user interaction \| Innovation \| Kundenintegration \| Customer integration \| Markenführung \| Brand management \| Betriebliche Wertschöpfung \| Value creation \| Innovationsmanagement \| Innovation management \| Open Innovation \| Open innovation

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011609757