User engagement in festival virtual brand communities : the cases of Sónar and Primavera Sound (Barcelona)
Lluís Garay Tamajón, Soledad Morales Pérez
| Year of publication: |
2020
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|---|---|
| Authors: | Garay Tamajón, Luis Alfonso ; Pérez, Soledad Morales |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 44.2020, 2, p. 300-327
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| Subject: | brand engagement | virtual brand communities | festival branding | social capital | placemaking | Social Web | Social web | Markenführung | Brand management | Sozialkapital | Social capital | Großveranstaltung | Big event | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348019897990 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201355