User engagement in social media : empirical results from Facebook
Year of publication: |
2019
|
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Authors: | Rauniar, Rupak ; Rawski, Greg ; Salazar, Ronald J. ; Hudson, Donald |
Published in: |
International journal of information technology and management : IJITM. - Genève : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2262721-2. - Vol. 18.2019, 4, p. 362-388
|
Subject: | theory of reasoned action | social media | Facebook | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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