User entrepreneurs' multiple identities and crowdfunding performance : effects through product innovativeness, perceived passion, and need similarity
Year of publication: |
2019
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Authors: | Oo, Pyayt P. ; Allison, Thomas H. ; Sahaym, Arvin ; Sakdipon Juasrikul |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 34.2019, 5, p. 1-16
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Subject: | User entrepreneur | User innovator | Crowdfunding | Product innovation | Identity theory | Social identity theory | Passion | Persönlichkeitspsychologie | Personality psychology | Produktentwicklung | New product development | Kundenintegration | Customer integration | Innovation | Entrepreneurship | Entrepreneurship approach | Innovationsmanagement | Innovation management | Unternehmensgründung | Business start-up | Beziehungsmarketing | Relationship marketing | Unternehmer | Entrepreneurs | Konsumentenverhalten | Consumer behaviour |
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