User Experience Identity : mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen
Felix van de Sand
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Sand, Felix van de |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Digitale Güter | Digital goods | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Neuromarketing | Deutschland | Germany | Markenpolitik | Multimediaprodukt |
| Description of contents: | Table of Contents [gbv.de] ; Description [vub.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Extent: | XIV, 104 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201702 |
| ISBN: | 3-658-15958-8 ; 978-3-658-15958-0 ; 978-3-658-15959-7 |
| Other identifiers: | 10.1007/978-3-658-15959-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011570469