User experience on mobile video appreciation : how to engross users and to enhance their enjoyment in watching mobile video clips
Year of publication: |
2012
|
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Authors: | See-To, Eric ; Papagiannidis, Savvas ; Cho, Vincent |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 79.2012, 8, p. 1484-1494
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Subject: | Mobilkommunikation | Mobile communications | Mediennutzung | Media usage | Bespielte Medien | Pre-recorded media | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
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