User generated brands and their contribution to the diffusion of user innovations

It has been argued that users can create innovations and also diffuse them peer-to-peer independent of support or involvement by producers: that “user-only” innovation systems can exist. It is known that users can be incented to innovate via benefits from in-house use. But users’ incentives to invest in diffusion are much less clear: benefits that others might obtain from their innovation can be largely or entirely an externality for user innovators.

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Year of publication:	2013
Authors:	Füller, Johann ; Schroll, Roland ; von Hippel, Eric
Published in:	Research Policy. - Elsevier, ISSN 0048-7333. - Vol. 42.2013, 6, p. 1197-1209
Publisher:	Elsevier
Subject:	User-generated brands \| Product diffusion \| Brand value \| Innovation communities \| User innovation

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011046490