User-generated content? Get serious! : understanding the interactions between organisations and customers on social media

Christine Moser, Anouk van Eijkeren

Year of publication:	2016
Authors:	Moser, Christine ; Eijkeren, Anouk van
Published in:	International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 8.2016, 3, p. 284-306
Subject:	user-generated content \| social media \| social networking sites \| SNS \| customer engagement \| online interaction \| online communities \| virtual communities \| web based communities \| Facebook \| communication tools \| online marketing \| social networks \| content type \| information richness \| message direction \| content valence \| message type \| message length \| punctuation marks \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Kundenintegration \| Customer integration \| Virales Marketing \| Viral marketing \| Beziehungsmarketing \| Relationship marketing \| Web 2.0-Technologien \| Web 2.0 technologies \| Soziales Netzwerk \| Social network \| Kommunikation \| Communication \| Online-Handel \| Online retailing \| Content Management \| Content management \| Internetnutzung \| Internet usage \| Konsumentenverhalten \| Consumer behaviour \| Informationsverbreitung \| Information dissemination

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1504/IJBE.2016.079696 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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