User-generated content sources in social media : a new approach to explore tourist satisfaction
Year of publication: |
February 2019
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Authors: | Narangajavana Kaosiri, Yeamduan ; Callarisa Fiol, Luis José ; Moliner Tena, Miguel Ángel ; Rodríguez Artola, Rosa María ; Sánchez-García, Javier |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 58.2019, 2, p. 253-265
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Subject: | user-generated content sources | social media | tourist expectations | tourist perception | tourist satisfaction | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing |
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