User-generated place brand identity: harnessing the power of content on social media platforms
| Year of publication: |
2019
|
|---|---|
| Authors: | Taecharungroj, Viriya |
| Published in: |
Journal of Place Management and Development. - Emerald, ISSN 1753-8335, ZDB-ID 2421628-8. - Vol. 12.2019, 1 (04.03.), p. 39-70
|
| Publisher: |
Emerald |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/jpmd-11-2017-0117 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012076923