User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kihan Kim, Yunjae Cheong and Hyuksoo Kim
| Year of publication: |
2017
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|---|---|
| Authors: | Kim, Kihan ; Cheong, Yunjae ; Kim, Hyuksoo |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 2, p. 227-245
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| Subject: | user-generated product review | information processing | message acceptance | Virales Marketing | Viral marketing | Internet | Social Web | Social web | Produktivität | Productivity | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Produkttest | Product testing | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1096100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011689788