User-generated versus designer-generated products : a performance assessment at Muji
Hidehiko Nishikawa; Martin Schreier; Susumu Ogawa
| Year of publication: |
2013
|
|---|---|
| Authors: | Nishikawa, Hidehiko ; Schreier, Martin ; Ogawa, Susumu |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 2, p. 160-167
|
| Subject: | User design | User-generated products | User innovation | Co-creation | Customer integration | Crowdsourcing | Market performance | New product development | Idea generation | Kundenintegration | Produktentwicklung | Innovationsmanagement | Innovation management | Social Web | Social web | Innovation | Produktgestaltung | Product design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009746286