User involvement in business-to-business operational service innovation
Giulia Nardelli and Ada Scupola
| Year of publication: |
2018
|
|---|---|
| Authors: | Nardelli, Giulia ; Scupola, Ada |
| Published in: |
Services, experiences and innovation : integrating and extending research. - Cheltenham, UK; Northampton, MA; USA : Edward Elgar Publishing, ISBN 978-1-78811-429-5. - 2018, p. 253-268
|
| Subject: | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Innovation | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsinnovation | Service innovation | Innovationsmanagement | Innovation management | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954634