User presence in online product reviews : the dual effects on purchase intention
Yan Kou, Samart Powpaka, Lanlan Zhou, Jiangyu Huang, Dong Lu
| Year of publication: |
2025
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| Authors: | Kou, Yan ; Powpaka, Samart ; Zhou, Lanlan ; Huang, Jiangyu ; Lu, Dong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 199.2025, Art.-No. 115563, p. 1-16
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| Subject: | Online product review | Picture | Self-congruity | Social presence | User presence | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Produktinformation | Product information | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115563 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015444018