Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Serena Iacobucci, Roberta de Cicco
| Year of publication: |
2020
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|---|---|
| Authors: | Iacobucci, Serena ; De Cicco, Roberta |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 1, p. 71-90
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| Subject: | native advertising | NA | branded content | ad recognition | Instagram | attitudes | source credibility | electronic word-of-mouth | eWOM | Markenführung | Brand management | Virales Marketing | Viral marketing | Werbung | Advertising | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.106046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200009