Users' engagement in banking activities on social media : a study with reference to facebook
R. Mani, S. Thiyagarajan, N. Azhaguraja, S. Janakiraman
| Year of publication: |
2022
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|---|---|
| Authors: | Mani, R. ; Thiyagarajan, S. ; Azhaguraja, N. ; Janakiraman, S. |
| Published in: |
Copernican Journal of Finance & Accounting : CJF&A. - ToruĊ : [Verlag nicht ermittelbar], ISSN 2300-3065, ZDB-ID 2753136-3. - Vol. 11.2022, 3, p. 27-48
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| Subject: | social media | commercial banks in India | ICT | Facebook | customer engagement | Social Web | Social web | Indien | India | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Bank | Kundenintegration | Customer integration | Informationstechnik | Information technology | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.12775/CJFA.2022.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013479538